Who is George Avenue?

George Avenue is a private equity fund, initated by the Noaber Foundation (www.noaber.com) investing in the Information and Communication Technology (ICT) sector addressing the Digital Divide with focus on sustainable development for late(r) developing communities. This type of investment has besides a normal financial return of investment also a dedicated focus on the social benefits. Worldwide, large groups of people are disconnected from the "digital society". They are disabled in personal sense, giving them a disadvantage by using the (wireless) mobile technology. The Digital Divide is one of the biggest challenges in the future to get a more balanced and human society. Initiatives addressing the shadow site of the digital society lead also to opportunities in the ICT, which are hardly used currently. The term social venturing is also exchanged for the term "Venture Philanthropy" or "Risk Philanthropy". George Avenue has the aim to invest in these technologies for underprivileged people, sometimes also living in under-invested areas, build sustainable business around it and in this way integrate them better in the digital society. Currently a new initiative, broadening these social venture activities is founded; You can read more in the following PFD: Digital Navigators Association